# The Later alternative built for serious brands and agencies
> Canonical: https://skedsocial.com/later-alternative
Later is an Instagram-first visual planner that prices by social set, so the cost adds up across channels.
Instagram-first visual planner; per-social-set pricing

## Why teams choose Sked over Later
- Per-profile pricing predictability vs per-social-set
- Kanban approvals
- Broader workflow beyond visual planning

## Where Later genuinely wins
- Later is built around Instagram-first visual planning, with a drag and drop visual calendar to lay out posts across every connected platform.
- Link in Bio by Later turns an Instagram or TikTok bio into a shoppable mini website that auto updates from scheduled posts and tracks clicks.
- Best Time to Post gives data driven posting times for Instagram, TikTok, and Facebook surfaced directly in the calendar and post builder.
- Later's social listening suite on the Scale plan covers brand health and sentiment, brand mentions, future trend insights, and competitive benchmarking for up to 20 competitors.

## Choose Sked if
- You want predictable per-profile pricing rather than paying per social set.
- You need real approval workflows on top of visual planning.
- Your workflow goes beyond Instagram into broader scheduling and reporting.

## Choose Later if
- Your whole world is Instagram visual planning and link in bio, and you want the category leader for exactly that.
- You do not need approvals or multi-network depth.

## Pricing
Later starts at $19/mo. Sked's pricing is per plan (not per seat).

Later tiers:
- Starter: $19/mo
- Growth: $38/mo
- Scale: $83/mo

## Switching from Later
Typical migration time: Switching from Later is typically same-day..

- Export your content from Later — Pull your planned posts, captions and media out of Later so nothing in your queue is lost in the move.
- Bring it into Sked — Upload your media and posts into Sked, bulk schedule from a CSV, and rebuild your content queue in the planner.
- Reconnect your social accounts — Authorize your Instagram, Facebook, LinkedIn, TikTok, Pinterest and other profiles directly in Sked so publishing picks up where you left off.
- Rebuild approvals and your calendar — Rebuild your visual calendar in Sked and, if you work with a team or clients, switch sign off onto the Kanban approval board.