# The Metricool alternative built for serious brands and agencies
> Canonical: https://skedsocial.com/metricool-alternative
Metricool is strong analytics value with a free plan, but agencies tend to hit its ceiling quickly.
Analytics-per-dollar value tool with a free plan; ceiling for agencies

## Why teams choose Sked over Metricool
- Holds up for team workflows & approvals as you scale past 10-15 clients
- Kanban approval board
- Instagram-first planning

## Where Metricool genuinely wins
- Unified Ads campaign management lets you create, analyze and fine-tune Google, Facebook and TikTok Ads from one single dashboard.
- Competitor analytics are built in, with the Free plan analyzing 5 competitor profiles and the Starter plan analyzing up to 100 competitors.
- Supports Google Business Profile scheduling, where each brand corresponds to a single location so you can schedule tailored content and track performance independently for each location.
- Reporting is automated with PDF and PPT reports, customizable report templates, and a Looker Studio connector on higher plans.

## Choose Sked if
- You are scaling past ten to fifteen clients and need team workflows and approvals that hold up.
- You want a visual Kanban approval board for client sign-off.
- Instagram-first planning is central to your content.

## Choose Metricool if
- You are a small account or solo user who mainly wants analytics per dollar and a free plan.
- Approvals and client workspaces are not yet on your radar.

## Pricing
Metricool starts at $20/mo. Sked's pricing is per plan (not per seat).

Metricool tiers:
- Free: $0/mo
- Starter: $20/mo
- Advanced: $53/mo

## Switching from Metricool
Typical migration time: Most teams move off Metricool within a day..

- Export your content from Metricool — Pull your planned posts, captions and media out of Metricool so nothing in your queue is lost in the move.
- Bring it into Sked — Upload your media and posts into Sked, bulk schedule from a CSV, and rebuild your content queue in the planner.
- Reconnect your social accounts — Authorize your Instagram, Facebook, LinkedIn, TikTok, Pinterest and other profiles directly in Sked so publishing picks up where you left off.
- Rebuild approvals and your calendar — Rebuild your posting schedule and set up approvals on Sked's visual Kanban board so clients and teammates can sign off in one place.