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Customer story

Fit4Dance NYC

How Fit4Dance NYC grew to 11K followers organically and saves 15+ hours every week — letting owner Laci stay present with students while the feed builds community in the background.

  • 11K
    followers organically grown
    Fit4Dance NYC Instagram, 2025
  • 15+ hrs
    saved every week
    Fit4Dance operations, 2025
  • 11 years
    in the Brooklyn dance community
    company milestone
Fit4Dance NYC studio — Brooklyn dance community

Meet Fit4Dance NYC

Fit4Dance NYC is a vibrant dance studio in Brooklyn that has built a strong community presence over 11 years. After successfully relocating to a larger space around two years ago, the studio continues to thrive by offering diverse dance classes, virtual options, and regular community events that bring people together through movement and music.

Owner Laci Chisholm wears multiple hats — teaching classes, managing operations, and handling all marketing and promotion. Like many small business owners, she needed a way to keep a consistent social media presence without sacrificing time with students or running the business.

The challenge: presence in the room, presence in the feed

Running a dance studio requires being present — both physically for classes and emotionally for the community. Laci found herself constantly torn between being in the moment with her students and the pressure to document and share those moments immediately.

The studio's growth depended heavily on social media for advertising and reaching new clients, especially after relocating to a new area. Potential students often follow the studio's social accounts for months or even years before feeling comfortable enough to attend their first class, making consistent, welcoming content crucial for conversion.

I have grown my following organically — and being able to share about the classes, about the teachers, and for people to get a chance to know who we are. It's done a lot for our marketing.
— Laci Chisholm, Fit4Dance NYC

How Sked became her creative partner

As one of Sked Social's longest-standing customers (from the Schedugram era), Laci has experienced the platform's evolution while consistently finding it more user-friendly than competitors. She plans a month at a time, batches content, and lets the feed build community while she teaches.

Results in the last 12 months

Organic growth through consistent community building.

11K
Followers (organic)
Fit4Dance NYC Instagram
15+ hrs
Saved every week
vs ad-hoc posting
11
Years in the community
two-year new-location relaunch succeeded

Fit4Dance's favourite Sked features

  • Month-ahead planning

    Batch content when inspiration strikes, queue it, keep teaching.

  • Reliable auto-publish

    Posts land while Laci runs classes. No phone breaks required.

  • Community-first captions

    Consistent voice across teacher spotlights, class reminders, and event posts.

The studio has successfully maintained its community following through a major relocation, with most students continuing to attend classes in the new location — a testament to the strong relationships built through consistent social media engagement.

To learn more about Fit4Dance NYC's in-studio classes, virtual classes, and community events, visit fit4dancenyc.com.

“I found that sometimes people say, "Oh, I've been following you for years. And this is my first time coming in the studio." There are a lot of people like that — they'll follow the page for years and they're waiting for that moment to feel comfortable .”
— Laci Chisholm, Owner, Fit4Dance NYC

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