Ideas & content planning
A living, pillar-tagged pool of content ideas — so when Monday rolls around, your team is filtering a library instead of staring at a blank calendar.
CSAT rating
Across 10,000+ marketers using Sked.
saved every month
One franchise customer reclaimed 300 hrs of manual work.
marketers trust Sked
Active subscriber base.
Drop a TikTok you saved. Paste a customer quote. Attach a shoot moodboard. Tag it by pillar or campaign. When someone's planning next month's calendar, they're filtering a library — not starting from zero.
How Ideas works
Drop inspiration into Ideas. Tag by pillar or campaign. Monday morning becomes filtering a library, not staring at blank space.
AI briefed on your voice, pillars and audience. It drafts concepts that don't need a full rewrite before they're usable.
Get stakeholder sign-off on concepts before the shoot. Catch 'not quite' at the idea stage, not after the creative work.
Brand-Smart AI gets briefed on your brand — not the internet. Connect your Brand Kit, feed it sample posts, and drafts sharpen as you publish more on-voice content.
Visual pillar balance, campaign arcs, gap detection — Ideas shows you what's missing before it becomes a problem. Your strategy becomes visible before you build the calendar.
Ideas is the only workspace built for the part of social media planning every other tool ignores — what to make next .— Sked product team, 2026
Ideas that don't disappear into a Slack channel
The friction
Ideas surface in Slack threads, on calls, in lunch conversations — and disappear before they become posts. By Friday, no one remembers what was supposed to ship next week.
What Sked does
Drop an idea, a screenshot, a link, a phrase. Brand-Smart AI suggests headlines, captions, and supporting visuals in your tone. The path from spark to scheduled post is one queue.
Swap the first slide for the product shot?
Perfect. Approving.
What changes
Strategists see the pipeline. Managers see the gaps. Nothing dies between the conversation and the calendar.
Drop a screenshot, a URL, a phrase, a voice memo. Sked Ideas inbox accepts whatever shape an idea arrives in.
Brand-Smart AI suggests a headline, caption, hashtags, and visual concept in your tone — you edit.
Categorise ideas by campaign, channel, audience. Assign to a teammate. Filter the inbox by anything.
One click turns an idea into a scheduled draft. The path from spark to feed is one queue, not three tools.
Agencies: each client has its own ideas inbox. Strategists drop in; account managers pick up.
Find that idea your CMO mentioned six months ago. Full-text search across the ideas archive.
Connect Notion, Google Sheets, Zapier and other tools to your Ideas inbox. Inspiration from anywhere lands in the right place — no copy-pasting between apps.
Drag ideas into content pillar columns and see your strategy balance at a glance. Too much promotional, not enough education? The board shows you before you commit to the shoot.
From thumb-typed scribble in the school pickup line to scheduled-and-shipped — same workspace, no copy-paste tax .
Plan campaigns in one place
Line up launches, themes and key dates on one planner so the whole team works from the same plan.
Common questions
Anything that could become a post — a TikTok you saved, a customer comment, a campaign concept, a founder quote. Drop it in Ideas, tag it by pillar or campaign, and when someone's planning next month's calendar they're filtering a library instead of staring at blank space.
Point Brand-Smart AI at your Brand Kit — tone, pillars, guidelines, sample posts. It extracts the patterns and drafts against them. Drafts sharpen as you publish more on-voice content.
Yes. Pre-production approvals route ideas through your review chain before the creative work starts — so the 'not quite' conversation happens at the concept stage, not after the shoot.
Ideas ships on every paid plan from Basic up. Brand-Smart AI drafting lives on Grow and above with usage that scales with the plan.
Try Sked free for 14 days — no credit card, no lock-in. Just the connected workspace your team has been asking for.