Listening & reputation
Mentions, audience sentiment, competitor campaigns and review reputation — three workflows in one module. Without the Brandwatch invoice.
competitors tracked
Up to 20 competitors on Accelerate — benchmarks and campaign detection included.
CSAT rating
Across 10,000+ marketers using Sked.
mention tracking
Instagram, TikTok, X, LinkedIn and the open web.
Real-time tracking across Instagram, TikTok, X, LinkedIn and the open web. Brand-Smart AI surfaces themes so you're not scrolling through thousands of mentions to spot the one that matters.
Three layers in one workflow
Mentions across Instagram, TikTok, X, LinkedIn and the open web. AI theme surfacing instead of manual scroll.
Posting cadence, engagement, creative patterns. Spot campaign launches early. No more screenshotting competitor feeds.
Google, Meta and TripAdvisor reviews. Assign responses. Sentiment alerts when the tone shifts.
Sentiment alerts when things move. Team escalation paths when they move fast. One workspace for the 'how are we perceived?' question — at a price that isn't an enterprise invoice.
Benchmark your posting cadence, engagement rate and creative mix against up to 20 competitors. AI-surfaced strategy suggestions — not just raw charts. Catch campaign launches the same day they go live.
Google Business, Meta, TripAdvisor reviews route into the same workflow as DMs and comments. AI-drafted responses in your brand voice. Particularly valuable for local, franchise and multi-location teams.
How Sked compares
Listening that comes with every plan
The friction
Tracking competitors, brand mentions, and category conversations is essential — and tier-locked behind enterprise pricing on most platforms. So most teams ship without it.
What Sked does
Track competitors, topics, hashtags, and brand mentions. Brand-Smart AI flags what matters and why. Set alerts for the moments that need a response within the hour.
Swap the first slide for the product shot?
Perfect. Approving.
What changes
Marketing teams stop guessing what competitors are doing. Customer-service teams catch issues before they trend. Brand teams notice the meme moment in time to ride it.
Track keywords, hashtags, phrases — across IG, FB, X, LinkedIn, TikTok, YouTube. See what's said, where, when.
Pick competitors. Sked tracks their posts, engagement patterns, hashtags, and growth — weekly digest in inbox.
Real-time alerts for brand mentions. Catch reputation moments while they matter, not in next quarter's retro.
Brand-Smart AI scores mentions positive / neutral / negative — surfaces shifts you'd miss in raw volume.
When a topic, competitor, or brand-mention spikes outside its normal pattern — you know within minutes.
What was said this week, what changed, what to test — in your inbox Monday morning.
See which influencers and creators are mentioning your brand across social channels. Understand reach, sentiment, and frequency — without a separate influencer tool.
Share view-only access to your social listening dashboards with a link. Set an expiry so access ends when the campaign does — no Sked account needed for stakeholders.
Map your audience across country, city and timezone — across every channel, regardless of where they follow your brand. Inform your publishing strategy with real geographic distribution data.
Listening included on every plan. The first time we caught a competitor launch the day it happened , we knew this was the right pick.
“Sked has saved us hours every week. Between streamlined reporting, faster insights, and clear visualizations, it’s the kind of tool you wonder how you ever worked without. Total game-changer.”
Celine
Social Guppy
“We love the new sentiment feature - and our clients do too! It adds another perspective that demonstrates how our social media is connecting with the audience on an emotional level rather than just numbers. As we know, social media is social, and building a community is so important for all of us, from ecom brands to services, personal brands to not-for-profits. Sentiment gives us more insight into this.”
Katie
Cake Marketing
“Sked’s Social Listening tool has completely changed the way we approach content. We’re no longer guessing what our audience wants—we’re tapping into real conversations and trends in real time. It’s become an essential part of our strategy.”
Mick
AME Group
Hear every mention
Follow keywords, hashtags and mentions across networks so you never miss what people are saying.
Hey, ordered the rib knit in bone last week (order #41862) but I need to swap for the kelp instead. Still possible befo…
hi! torn between the M and L in the square neck — I'm usually a 12 on the bottom, 10 on top. which way should I go?
is the high-rise brief in tide stripe ever coming back? checked the site every week since march, this is becoming a per…
deal. winter water's only getting colder.
Common questions
Up to 20 competitors on Accelerate. Posting cadence, engagement, creative patterns, campaign calendar — all updated automatically. No manual screenshotting.
Instagram, TikTok, X, LinkedIn and the open web. AI-surfaced themes, brand-mention tracking and hashtag monitoring. No Brandwatch money required.
Yes — review monitoring across Google, Meta and TripAdvisor in the same workflow. Assign responses, get sentiment alerts, keep one eye on the category conversation.
Included on Accelerate — no premium add-on. Basic and Grow get brand-mention tracking; the full 20-competitor package lands on Accelerate.
Try Sked free for 14 days — no credit card, no lock-in. Just the connected workspace your team has been asking for.