House & Key Studio

Meet Tracey Hicks from House & Key Studio

Tracey Hicks has been building things from the ground up her whole career. She spent years building a real-estate products e-commerce brand on Shopify — from zero to over $1 million in annual revenue, with a combined social following of 400,000+ across Instagram and Facebook.

When she closed that business, she didn't step away from social media — she pivoted. Tracey moved into consulting and now manages social media for a handful of clients: realtors, print shops, and startups just getting off the ground. She's been using Sked Social throughout.

The challenge: doing more with less

As a solo consultant managing multiple clients across Instagram, Facebook, and Google Business Profiles, Tracey needed a system that could keep up with her without adding complexity. The problems were common for anyone juggling multiple accounts — content approvals that drifted into email chains, visual overviews that didn't exist, and channel-specific needs that varied per client.

Beyond the practical stuff, there was a bigger lesson from her e-commerce days. Tracey had grown her brand to $1M+ in revenue using organic social — a community-driven UGC strategy that worked brilliantly. Then she made the call to hand the reins to an external marketing agency. It didn't go well.

It's a hard lesson, but an important one. And it's shaped how she approaches social media now — leaning into what works, staying consistent, and keeping things simple.

She needed a way to collaborate with clients on content approvals without turning it into an email chain. She needed a visual content calendar to grow new client accounts from zero. And she needed flexibility — some clients posted to Google Business, some didn't.

House & Key Studio's favourite Sked features

The results: time saved, clients happy, business growing

Since using Sked, Tracey's consultancy has grown from a one-woman show into a thriving multi-client practice. The platform scales with her — every new client plugs into the same workflow without adding complexity or overhead.