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Customer story

WAY Social

How WAY Social — a strategy-first agency operating across 22 US states and 15 industries — gave its team relief from tool-hopping, deeper analytics, and client approvals that keep clients involved.

  • 22
    US states served
    WAY Social, 2023
  • 15
    industries
    WAY Social case study
  • < 1 hr
    typical support response
    WAY Social

Meet WAY Social

Jess Nelson founded WAY Social a little over three years ago after a career in media — first as an on-air news reporter, then owning three community magazines. The agency now operates across 22 US states and 15 industries, doing everything from consulting and coaching to content creation and analytics reporting. The team describe themselves as social media strategists: strategy first, management second.

The challenge: client collaboration, real analytics, and UGC

Jess's team of seven was using too many tools, which added stress and wasted time. She needed three things: a way for clients to see, review and approve content; one dashboard with advanced analytics rather than a few surface metrics; and a simpler way to collate user-generated content from client communities.

Results: less stress, stronger strategy

One workspace. Less stress. Better data.

7
Team members on one workspace
previously hopping between tools
2 yr
Analytics lookback
trends and tailored strategy per client
< 1 hr
Typical support response
best-in-class support
We don't just want to have a pretty feed and nice written captions, but we want our clients to see growth .
— Jess Nelson, WAY Social

How Sked helped WAY Social scale

Once the team moved onto Sked, Jess felt a sense of relief across the team — they were less stressed and their attention to detail improved because they were no longer hopping between a bunch of places. The approval workflow gives clients a simple review link, so they can see and approve content before it publishes and feel involved in the process.

With Sked's advanced analytics and a two-year historical lookback, the team analyse trends and tailor strategy per client. As Jess says, they can look at more data that breaks things down further than any other platform they had used before — and provide a stronger strategy because of it.

WAY Social's favourite Sked features

  • Client approval links

    Clients click one link to see and approve upcoming posts — and feel involved, because it is their voice and their business.

  • Advanced analytics

    A two-year lookback and deeper breakdowns than any platform the team had used before — fuel for per-client strategy.

  • Reels & Story automation

    Auto-publish Reels and Stories without logging in and out of dozens of client accounts every day.

  • AI caption tool

    Sked's Captivate caption generator produces authentic, on-topic captions across very different client industries.

Where other platforms were hard to reach, Jess now gets a response within the hour — support she calls some of the best she has had in anything, even outside of business.

“Sked's customer support is probably some of the best customer support I've ever had in anything, even outside of business.”
— Jess Nelson, Founder & CEO, WAY Social

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