Approval workflows that don't kill creativity
The zero-to-sixty guide to building approval flows your team can actually live with.
March 14, 2026 · 7 min read
A bad approval process is the fastest way to turn fresh creative into stale content. The brief goes around four people, gets rewritten three times, and lands two weeks after the moment it was built for.
Approve the concept before the creative
The cheapest 'no' is at the idea stage. Pre-production approvals route the concept — topic, caption, creative brief — before the camera comes out. Catch strategic misalignment before it becomes expensive rework.
Separate internal notes from client feedback
Internal comments for your team. External comments for the client. Both live on the post — so no more forwarding email threads trying to remember who said what. Sked's approvals layer keeps both conversations organised.
Vary the flow by brand, not by post
Some brands need a three-step legal review. Some need a five-minute sanity check. Configure flows per brand, per campaign, per channel — not per post. Your reviewers stop seeing random requests.
No-login review links for external stakeholders
The CEO doesn't want another tool login. Sked's no-login review links let anyone see what's scheduled, leave inline comments, and approve — from any device, no Sked account required. The adoption tax on external approvers drops to zero.
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