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Buyer's guide

Social media tools that fit how agencies work

We ranked the platforms on what agencies weigh up most: client approvals, per-client reporting, and how the bill scales as you add accounts.

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What matters

What agencies need from a social media tool

  • Client sign-off friction / approval rounds
  • White-label reporting for clients
  • Per-client billing creep on per-seat tools
  • Separate, isolated client workspaces

The shortlist

Tools worth shortlisting

Ranked against what agencies typically weigh up. Each tool links to a fuller breakdown, including where it is the stronger choice than Sked.

More tools to compare

  1. 2
    Agorapulse Strong fit from $99/mo

    Inbox-strong agency tool with white-label leanings

    • Client-login approvals
    • Advanced analytics
    • Social listening
  2. 3
    Planable Strong fit from $33/mo

    Approval-first collaboration tool; requires client login

    • Client-login approvals
    • Basic analytics
    • AI captions
  3. 4
    Sprout Social Partial fit from $249/mo

    Premium suite with deep analytics & listening; expensive

    • No-login approval links
    • Advanced analytics
    • Social listening
  4. 5
    Metricool Partial fit from $25/mo

    Analytics-per-dollar value tool with a free plan; ceiling for agencies

    • Client-login approvals
    • Advanced analytics
    • Unified inbox
  5. 6
    Hootsuite Partial fit from $99/mo

    Enterprise-scale social suite; broad but heavy and pricey

    • Client-login approvals
    • Advanced analytics
    • Social listening
  6. 7
    Loomly Partial fit from $65/mo

    Content calendar with built-in approval; limited analytics

    • Client-login approvals
    • Basic analytics
    • Unified inbox
  7. 8
    Later Partial fit from $25/mo

    Instagram-first visual planner; per-social-set pricing

    • No-login approval links
    • Standard analytics
    • Link in bio
  8. 9
    Publer Partial fit from $5/mo

    Affordable scheduler with bulk & AI features

    • Client-login approvals
    • Standard analytics
    • Link in bio
  9. 10
    CoSchedule Partial fit from $19/mo

    Marketing calendar with social scheduling

    • Client-login approvals
    • Basic analytics
    • AI captions
  10. 11
    Buffer Limited fit from $6/mo

    Simple, well-priced publishing; light on depth

    • Standard analytics
    • Link in bio
    • AI captions
  11. 12
    Planoly Limited fit from $16/mo

    Instagram-first visual planner for creators; narrow platform set

    • Basic analytics
    • Link in bio
    • AI captions
  12. 13
    Tailwind Limited fit from $14.99/mo

    Pinterest/Instagram-focused scheduler & marketing suite

    • Standard analytics
    • Link in bio
    • AI captions

Where Sked fits

For agencies, the Accelerate plan brings approvals, role permissions, and custom client reporting together at pricing that competes with Sprout-tier suites. Sign-off runs on a Kanban drag-to-approve board, so client approval becomes a visual step instead of a buried queue. Approvals and role permissions sit on Accelerate, and seats are priced per user, so it helps to map your team size before choosing a tier.

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