For hotels
Chosen by IHG, Accor, and thousands of independent hotels worldwide. Manage every property, every language, every season — from one connected workspace.
marketers on Sked
Including marketing teams at IHG and Accor.
CSAT rating
Measured across the full customer base.
Type 2 certified
Data-residency options available on Custom plans.
Independent hotels and large groups run Sked to consolidate Instagram, Facebook, LinkedIn, TikTok, Pinterest and Google Business into one workspace — and unify inbox and review management while they're there.
Hospitality workflows
Separate accounts per hotel. Central brand team oversees. Local teams post in-language without translation bottlenecks.
Unified inbox for Instagram DMs, Facebook comments, Google Business reviews. Respond fast, stay on-brand.
Track seasonal pushes, guest-experience campaigns, and OTA-aligned posts with custom reports — sent, not exported.
How Sked compares
Central comms defines the brand. Property-level teams tell the local stories that turn bookings into loyalty. Sked is the workspace where those two things don't fight each other.
Built for hospitality groups
The pain
Corporate sets the brand. Each property runs its own social. The result: fifty different versions of the brand voice, on fifty different posting cadences, with fifty different content qualities.
The shift
Corporate stocks an approved library: hero shots, room imagery, seasonal campaigns, voice templates. Each property publishes from the library to its local feed — with local touches but central guardrails.
Swap the first slide for the product shot?
Perfect. Approving.
The outcome
Property managers move quickly because the assets are ready. Corporate sleeps better because the brand stays intact. Guests see one consistent hotel brand across every channel they touch.
Approved hero shots, room imagery, seasonal campaigns — stocked by corporate, available to every property.
Each property has its own queue. Local managers post on local cadence. Corporate sees the rolled-up calendar.
Hero layout, fonts, colours locked. Property managers swap photos and local copy — guardrails do the rest.
Engagement by property, channel, season. Roll-ups for corporate. Per-property dashboards for local marketing.
Each property's inbox + Google reviews flow in separately. Local reply, central oversight.
Sked flags posts that drift from brand templates. Quarterly consistency reports per property.
Pull content from local photographers directly into your media library — Frontify, Dropbox, and Zapier connect without code. No lost photos, no manual uploads, no email chains from the properties.
Track which paid social campaigns convert to direct bookings. Per-campaign metrics show cost-per-conversion alongside organic performance — so you know which spend actually fills rooms.
See it in Sked
Plan and schedule across every property and channel from a single workspace — the central brand team sets the calendar, each property fills its local slots.
One scheduling calendar across every property.
Per-property workspaces, UGC-with-permissions, multi-language posts. Local voices intact, brand standards locked.
“Possibly the biggest game-changer is Sked's approvals flow. My clients have been on a tour of approvals processes with me and we all agree, Sked's approvals process is the most user-friendly and best for team collaboration.”
Jenessa S.
SMALL-Business
“Sked has been fantastic for our company in managing our SM and Google presence. It has also reduced our time spent with manual processes, allowing us to serve our clients better and giving them more value so we can keep our fees conservative and put our focus on high-value business development opportunities.”
Sarah P.
SMALL-Business
“Sked Social is an excellent social media management tool that has greatly simplified the process of scheduling and managing content across multiple platforms.”
Conor B.
Mid-Market
Common questions
IHG and Accor run Sked at group scale, alongside thousands of independent hotels and boutique groups worldwide.
Yes. Each property runs its own in-language accounts. Central teams oversee without translating every caption. Unicode and right-to-left content fully supported.
Sked connects to Canva, Dropbox, Google Drive and Frontify for assets. Zapier bridges PMS, booking engines and loyalty platforms. API access on Custom plans for deeper integrations.
Campaign-level reports for seasonal pushes and OTA campaigns. Property-level engagement benchmarks. Guest-generated content libraries. All exported as branded PDFs your ownership group can read.
Try Sked free for 14 days — no credit card, no lock-in. Just the connected workspace your team has been asking for.